Photo compositing, 3D and video
Heineken Mexico, digital retail
- Client
- Heineken México
- Year
- 2023 to 2025
- With
- Tierra de Ideas
- My role
- Art direction and e-commerce photo compositing
At Tierra de Ideas I led and produced the e-commerce art, design and videos on Rappi, DiDi, Amazon, Mercado Libre and WhatsApp. For Heineken Mexico, in summer 2025, I placed the product in coolers and beach scenes. Every piece came out in all desktop and mobile sizes, with or without the logo.
What I did
- Product compositing with bottles, cans, ice and scenes
- Summer 2025 campaign, 601 pieces
- Adapted to every Amazon and Mercado Libre format
